Do cell phones cause cancer Review the science about the potential Essay

Do cell phones cause cancer Review the science about the potential hazard to human health - Essay Example hildren and adults, and the actuality that these phones emit radio- frequency waves, researchers and health specialists have raised concern about the safety of cellular phone utilization. With regard to cancer, the focus is on whether the users of cell phones are more prone to the risk of brain tumors and other tumors in the neck and head area. The radio frequency waves from cell phone are given off through the antenna. The nearer the cell phone is held to the head, the closer the antenna and a greater exposure to radio frequency energy of the person using the cell phone. A number of factors affect the quantity of radio frequency waves absorbed by the brain, including: total time the person spends on phone, as different phones emit different amount of waves therefore the model of phone being used, how close the phone is held to the head, and the amount of cell phones a specific area at the time. Public health specialists and researchers throughout the world are busy in vigorous discussions concerning whether radiation from the cell phones lead to brain cancer or not. The early studies of short term cell phone use did not find any evidence for augmented risk of brain cancer, but the studies conducted for long-term cell phone utilization, have instituted a greater risk of developing two types of brain cancers on the ipsilateral side, that is, the side of brain on which the mobile phone is mostly held. The two types of cancers are: A multinational case-control study was developed by the International Agency for Research on Cancer (IARC), in the late 1990s. It was named â€Å"INTERPHONE† and its purpose was to attend to rising public concerns about the safety of cell phones which were becoming very strong. The objective of the INTERPHONE case study was to look into and determine whether the radio frequency radiations which are emitted by the cell phones are carcinogenic. Thirteen countries were participants of this project and the study took place from year 2000 to

Discuss by collecting and analyzing historical data and by giving Essay

Discuss by collecting and analyzing historical data and by giving up-to-date real life example(s) from the American, UK or Europ - Essay Example However, the inflation bias presence is a typical feature of the system of flat money where the monetary mechanisms are pursued with discretion. Inflation bias exists because of two reasons. First, with the discretionary sovereignty over the monetary policy conduct, nations can fund deficits of the budget by raising the seigniorage cash inflows over the non-inflationary amount. Seigniorage can be part of the maximum tax composition due to the marginal cost of every kind of taxes. To reduce the inflation bias, many nations have opted to give their central banks the legal independence. The paper therefore, analyses and discusses if nations with independent Central Banks also experience a lower inflation. Research Question Most governments and nations impose legal independence on their central banks. Their aim is to cushion the monetary policies from the political interference and from the pressure of electoral to deliver the economic growth at the long term inflationary cost expense. I t is always assumed that the legal independence of central banks from the fiscal authority is crucial as it protects the economy from the debt monetization. Therefore, the paper will answer the question if the commitment of the credible government is deemed to have a reduced rate of inflation. Objective Objective 1 The objective of this research is to find out if countries and nations having independent central banks also have a reduced inflation rate. Objective 2 The objective of the research is to determine ways that governments do in order to minimize the inflation bias. Objective 3 The objective of the research is to discuss through the collection and analysis of historical data and illustrating real life scenarios from the European, UK, or American Central banks. Question Interpretation Governments have alternative institutional arrangements which they exercise the monetary policy responsibility. A common arrangement is through independent central banking. The independent centr al bank is considered as one of the better alternatives for the policy instrument due to their changed in the economic performance. The conventional idea behind the central bank independence is to provide a better monetary policy for the country. The question that has always gone unanswered is if nations that have employed the mechanism of independent central bank experience a lower inflation. The choice between unemployment and inflation is a political choice rather than a technical choice. There is a perspective trade-off between the stabilizing the economy and lowering the inflationary bias. However none of the dimensions have been put into consideration. The inflationary bias evidence has been scarce this is because it requires identifying the inflation rates. Literature Review The independence of central banks has been the conventional mechanism in countries that are developed. For instance, in Europe the nations have confined their powers to surpass the power of central banks through the parliament declaration (â€Å"Central Bank Independence and Inflation†, 2013  ). The nuclear option was never implemented, but it led to a greater incentive for the consensus among the official families. The independence of central banks was much stronger in 1990s. New Zealand had an extreme form of central bank independence when the country was the love for free market reformers. The Reserve bank president was appointed to maintain the rate of inflation between zeros

Marketing Definition Essay Example for Free

Marketing Definition Essay Definition The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle. Four basic factors that affect market segmentation are (1) clear identification of the segment, (2) measurability of its effective size, (3) its accessibility through promotional efforts, and (4) its appropriateness to the policies and resources of the company. The four basic market segmentation-strategies are based on (a) behavioral (b) demographic, (c) psychographic, and (d) geographical differences. Read more: http://www.businessdictionary.com/definition/market-segmentation.html#ixzz2ImOtX3b8 Do you think that it was a good segmentation for MM’s to develop a new version targeting adults? In observing how MM’s have changed over time from the addition of peanut butter and almonds to the changing of colors and sizes I think that was a great segmentation strategy to develop a new version targeting adults. The new line of MM’s is 55 percent larger in size and they come in colors that are appealing to adults in its design (Schiffman Kanuk, 2007). According to spokeswoman Joan Buyce of Masterfoods USA this creation is designed with adults in mind and It broadens our portfolio so theres something for everyone (MMs get mega-sized, 2012, p.1). Buyce also states that the new MMs are available in milk chocolate as well as peanut varieties and come with an adult-oriented color scheme which includes teal, beige, gold, maroon, brown and blue-gray (MMs get mega-sized, 2012). Due to the new line of MM’s including aspects that target adults I think that it is a great segmentation strategy because appealing aspects are included in the development of the new version. Discuss three basic types of research of design (exploratory, descriptive and casual). The three basic types of designs are exploratory, descriptive and casual research. In the explorative research there is systematic and flexible and allows the researcher to investigate desires (Marketing Research Design, 2012). Explorative research is also most commonly unstructured, informal research that is undertaken to gain background information about the general nature of the research problem (Marketing Research Design, 2012). While descriptive research describes and measure marketing phenomena at a point in time (Marketing Research Design, 2012). This type of research is classified as a cross sectional study, because it is a one-time measurement, which is established in market research, outnumbering longitudinal studies and casual studies (Marketing Research Design, 2012). Casual research is [continues]

Analysis Of British Petroleum And Its Competitive Environment Management Essay

Analysis Of British Petroleum And Its Competitive Environment Management Essay This report highlights three aspects of business development and market growth for British Petroleum considering the competitive environment of BP, the key business strategies of BP for five years and the resources and capabilities that are available to BP for the last five years. The competitive environment point towards new capabilities that BP has developed for years to maintain competitive advantage. Competitive advantage has been analyzed using Porters model and it is suggested that differentiation and focus could be a response to changing market conditions. The competitive environment is also affected by factors such as brand image and reputation as related to social responsibility and environmental awareness. BPs strategies have focused on IT outsourcing to energy efficiency, leadership building and stakeholder management, application of resources and technologies, safety as well as climate change concerns. BPs investments have led to sustained production and volume growth and this is expected beyond 2010. BPs capabilities and financial resources received a boost with the rise of oil prices and growing demands worldwide with BP main businesses being in petrochemicals, petroleum refining, and oil and gas exploration and production. 1. Competitive Environment of BP BP is a diversified energy products company engaged in oil and gas explorations and development or production and transportation of crude oil and natural gas. BP is responsible for refining, marketing, transportation, sale of gasoline, diesel fuel, jet fuel and other petroleum products; and the production, marketing and sale of petrochemicals. The global oil and gas industry being high competitive show that with expanse and success of a company, capabilities are stronger and competitors could have problems understanding or imitating these. So developing new capabilities would be essential in maintaining competitive advantage. Competitive advantage is attained when capabilities are neither simple and highly imitable nor too complex that defies internal steering and control. Capabilities that grow through use are considered critical to success and BP and other similar companies will have to develop such capabilities (Kay, 1993). A resource based view suggests that sustainable competitive advantage could help in developing existing and new resources and capabilities in response to changing market conditions. Knowledge and knowledge management are related to value creating assets and helps in competitive advantage. As far as the competitive environment is concerned, there could be sufficient competition in the main markets of BP although world energy markets are unaffected by government policies and changes. The global economy and globalization could be some of the factors that have triggered competition in the world market and more so for the oil and gas industry (Bowman and Faulkner, 1997). The oil industry has been dominated by a few major international oil companies, including BP, Shell, ExxonMobil and Chevron along with companies of the gulf states. Seven major oil companies produced, transported and refined as well as marketed two thirds of the oil supply around the world for several years. State owned oil companies as in Saudi Arabia, Gulf and OPEDC countries are the largest suppliers of crude oil even today. Aramco has produced more than four times as much oil as ExxonMobil which is the largest private sector oil company and ExxonMobil produces twice as much oil and gas. Gazprom is anot her such company which is majority-controlled by the Russian government but also privatized and is responsible for more than 20% of world production and of exports of natural gas. The oil industry and companies in the OPEC states have diversified into refining, marketing and petrochemicals, but these may be of secondary importance when considered on a global basis although the contributions of such companies are important in certain regional markets. There are also problems of environmental awareness and corporate responsibility and BPs strategies have been framed by these considerations. Sarkis and Tamarkin (2005) addressed the ways of reducing greenhouse gases and organizations involved in reducing emissions and with emergent markets. Investment in equipment could help reduce emissions and could boost sales. However there could be a faster price rise and projects may not be economically feasible leading to the need for more stringent regulations. Real options analysis is considered an important tool for the energy industry and the energy industry is still completely influenced by greenhouse gas policies drawing attention to emissions and the role of controlling greenhouse gas emissions within the industry. 2. Key business strategies of BP over the past five years. Analysis using Porters generic strategies to discuss why this strategy was pursued or changed. Some of the key directions towards strategy included energy efficiency with BP operations such as considering the price of carbon in investment decisions and promoting low cost energy pathways through gas or power generation. The company also plans to make continued investments in alternative energy with bio fuels, wind and solar or carbon sequestration and investments in research and technology. Companies focus on safe and reliable operations with continued journey in personal safety and implements operating management system with compliance. The people efforts are on building capabilities and leadership behaviors and performances help in restoring revenues or reducing complexity and costs. Apart from the culture of leadership and restructuring, building skills and capability and diversity or reward for performance are important elements of company strategy. BP already identified new regions of access for its operations including Iraq, Indonesia, Jordan, and new acreage in Gulf of Mexico and Egypt. The reserves and resource replacement are at 12%-250% and production growth was at 4% (Hayward et al, 2010). The success story of the company has been projected as governance and shareholder alignment, safer operations and volume growth as well as steady financial performance. 2010 expected performance has been projected at $4 billion investment, production growth of 1-2%, focus on cost efficiency and development of projects with an average 1-2% volume growth until 2015 with increased potential and sustained growth to 2020. Resource bases and sources of growth beyond 2015 has been marked through expanding deepwater, leveraging expertise in gas and managing the giant oil fields of the world and enabling application of technology. The focus of the company has been on cost and capital efficiency and profit growth and diversifying the portfolio with a growing resource base. A momentum on costs and strategies and operations and an average 1-2% volume growth was expected until 2015 (Hayward et al, 2010). BP is also shown as having increased potential to sustain growth to 2020 and changes in the process could drive capital and cost efficiency. Fuel value chains through quality and integration could mean right markets and right locations for logistics and refineries and quality products and brands through marketing and channel management. BP has also highlighted supply optimization and trading and common processes at the back office. Among its infrastructural changes, BP has undergone major rebuilds of CDU to process heavy crude and for the manufacture of crude oil and also new world scale sulphur removal and gas oil hydro treating units. Refinery infrastructure upgrade shows location advantage. The market share possibilities discussed showed 40% capital employed in growth markets with leading technologies and strong customer relationships with margin share growth and premium brands. The company also gives importance to safety and efficiency, quality and integration and application of resources and technology and the emphasis provided is on safe and reliable operations. In the next 2-3 years over $2billion of pre tax performance opportunity was also identified. Costs were at 2004 levels with their refinery modification in 2012 (Hayward et al, 2010). The strategy of the company was given as a focus on the growth of profits as well as cost and capital efficiency through upstream production and downstream strategies are higher turnaround and cost efficiency. Alternative energy is seen as focused and disciplined with higher corporate efficiency and strategic growth. The focus on strategy is based on profit growth and use of alternative energy, as also a focus on corporate performance and efficiency and on cost and capital efficiency. BP was among the first multinational companies that joined in the merging consensus to address climate change (Kolk and Levy, 2001). BP has focused on a strategy to reduce greenhouse gas emissions and along with solar energy, BPs other lines of business are seen as exploration, oil and chemicals. However as far as BPs position towards climate change is concerned, analysts have tried to examine Is BP reacting to inevitable environmental pressures, but conducting business as usual, or is BP seizing the moment and opportunity and using global climate change as a doorway to a new business model for the 21st century? This seems an important analysis as it marks whether BP is projecting a new business model through the climate change focus or simply responding to the global environmental pressures and challenges and whether the climate change focus within its strategy would be positive or negative for BP (Lowe et al, 1998). As far as the analysis of BPs strategies are concerned, Porter has argued that any firms strength would ultimately depend on cost advantages and differentiation. The generic strategies that should be followed by any firm for success have been given as cost leadership, differentiation and focus (Porter, 1998). Cost leadership is attained through low cost of materials and integration decisions and differentiation strategy offers unique products and attributes to clients giving a competitive edge, and focus provides a narrow market focus so that specific needs of segments are met. Porters general strategies could explain the key business strategies adopted by BP in the last five years and these were related to climate change as well as cost and capital efficiency and profits. Juris (1998) suggested that in the UK it is possible to move from a monopoly of one company dominating the market to a competitive environment with many players and this is true even in the natural oil and gas industry without significant structural reforms within the business environment, although this could be expensive. Structural reforms and innovation brings about differentiation and launch of products and services that the consumer perceives to be different, Any form of change or deregulation must be accompanied by regulatory and institutional frameworks and all entrants to the market should be given equal rights. With cooperation between the government and industry participants, there has to be mechanisms for appropriate balancing and operating. BP will also have to follow these regulations towards market balance despite being a major player. Industry participants have tried to reach a consensus on how to enhance the existing framework that could make markets more efficient. British oil and gas industry will have to effectively give more time and resources to developing a tariff structure for pipeline capacity and transportation services in tariff markets (Juris, 1998). BP has a role to play in stabilizing tariffs that could make the markets efficient. Cross (1995) highlighted outsourcing as a BP strategy and explained how the BP Exploration Operating Company, $13 billion division of British Petroleum Company explores and produces oil and gas and outsourcers all IT operations in efforts to cut costs and get more flexible higher quality IT resources to improve business. At BP exploration it was decided that the company no longer needed technologies that provided business information to employees and this could be outsourced. There were problems encountered with internal IT departments and the old and new machines as well as the need to focus on technological details rather than wider more important business issues led to the need for outsourcing these to technicians. As far as BPs technology strategy is concerned, BP diverted its IT support through outsourcing. Outsourcing helped in the reshaping of the IT department. At BP information technology was used as utility for operations to develop application and supply processing power as also to provide technology support. This is now given to outsourcing providers and the company buys generic applications or contracts the work. The IT department is expected to improve business rather than be an internal group that simply meets supply of the company. The company however has a different IT strategy and does not rely on a single supplier for all IT needs although this could make BP to escalate its fees and become more rigid in its services. At the same time selective outsourcing and division of IT operations led to strain on management resources. BPs IT strategy focused on buying IT services from multiple suppliers although these could be delivered in a way as if by single supplier. Contractors delivered services to 42 BP businesses worldwide. The subcontracts were also performed effectively and the cornerstone of the BP outsourcing strategy was to use services from multiple suppliers and yet project them as one. The IT department is kept separate from Operations so that the IT managers could independently work on the business rather than get involved in technicalities. Several IT services including large and small providers were used for outsourcing which was however a difficult task but had the benefits of reduced fixed costs, im proved service, and access to new ideas and technologies (Cross, 1995). However the downsides were the technical issues and the danger of operations and management getting loaded with IT problems. 3. Resources and capabilities of BP over the five years, and analysis of the extent to which the company has aligned its resources and capabilities to its business strategies The alignment or use of resources and capabilities to shape business strategies of the company shows that BP placed a great emphasis on infrastructure and profit growth by building its resources and through partnering and strategic alliances. BP has built its larger base by organizing around the smaller business units and the company has several smaller business units that work together and the resources are available easily and quickly. The company follows a decentralization strategy with its various units having independent operations although there are differing views on whether this has been particularly helpful or led to original thinking. New approaches to BP business showed how the BP business could successfully steer through crises although the recent focus has been on BPs strategy towards climate change (Kolk and Levy, 2001). Considering the changes in BP strategy, it has been noted that BP had a politicized bureaucracy managed matrix structure and with the complexity performance declined and the company faced financial crisis. In recent years however BP has reported highest profits $4 billion in the third quarter of 2004 alone. The high prices of crude oil added to the profits although the companys cost efficient operations were key to strong performance. The company also absorbed two oil companies Amoco and Arco and other companies and the acquisitions helped in the expanse and scope and several strategic and organizational changes added to the remarkable turnaround in the companys performance (Roberts, 2005). BPs transformation came as it divested unrelated lines of business and divided business into units with three basic businesses with upstream oil and gas exploration and production, downstream petroleum refining and marketing and petrochemicals. There were different functioning markets and the unit s were run independently adding to the strategic advantage of the company. The company presentations showed that the US refining portfolio was fully operational and US convenience retail helped in reducing marketing footprint with cash costs down by 15% in 2008. $4billion was invested by the company for alternative energy since 2006 and employee count was reduced to 7500 and cash costs were also reduced by billions in 2009, bringing down the overall expenses of the company (Hayward et al, 2010). Among other strategic directions of the company are using solar energy as alternative energy and fuel and BP has been successfully developing the solar energy potential as one of the greener sustainable sources of energy. BP corporate strategy has also been focused on issues of climate change (Kolk and Levy, 2001) and there are two directions to this strategy. One is the potential advantage in corporate reputation and image if BP is projected as green and clean company which controls its business units and functions according to global climate conditions, and the other is the possibility of a new business model within which BP could work and using of solar energy as green energy is already a step towards this motive. In the last five years BP resources and capabilities have changed drastically. Along with addition of BP solar energy, there has been increased investments and increased profits with higher oil prices. BP has also potentially expanded its reach and operations across many new regions and continued to add new resources and capabilities including material and financial to fulfil its strategic directions. The business strategies of BP have been primarily geared towards profitability and corporate responsibility so along with cost leadership, focus, innovation, differentiation and climate change, BP had diversified and categorized its business units along with mergers and acquisitions.

The Story we Tell :: essays research papers

America and Race have a long and entangled history. The concept of Race, like America is a recent invention. Race is an idea constructed by society to further political and economic goals. Race was never just a matter of how you look, it's about how people assign meaning toward how you look. It is ironic that a nation that takes great pride in one the foundation â€Å"All men are created Equal† can at the same time portray the idea of Race in such a scale that would repress and kill so many people. In this essay I will address what necessitated the creation of the story of race in American history. In the beginning of colonial America people used religion and wealth to define status. As the years progressed fewer people migrated to America. This resulted in a labor shortage of indentured servants. Farmers turned to the transatlantic slave trade, and started replacing indentured servants with African slaves. African slaves worked for nothing, could be easily identified by their skin separating them from indentured servants, and were valued for their farming skill. Plantation owners found what they an ideal and endless labor supply and developed the first slave system where all slaves shared a common appearance and ancestry. The abundance of this new labor source brought poor whites new rights, opportunities, and a sense of superiority for whiteness. Many were elevated to manager’s plantations and bounty hunters. White societies for the first time started to identify themselves with each other not based on wealth or status because they were white. As slave labor increased, slavery became inherently identified with blackness. This perpetuated white Americans belief that Africans were a different kind of person and stimulated the theory that Africans maintained a "natural" inferiority. This theory of "natural" inferiority rationalized for many white Americans the stealing of Indian lands. Indians, another â€Å"racially inferior† group, were initially viewed as naturally white. They explained they were tan because of exposure to the sun. Many felt that they were good human material, and the problem was not race but culture, that the Indians were primitive but they could be civilized. Whites sought to civilize Indians though English education and Christian religion, turning hunters into farmers and businessmen. They tried to assimilate them into American culture. The "civilization" process and way of life began to be seen as the only way for Indians to live in peace with whites.

College Binge Drinking: Not All Just Fun and Games Essay -- Essays Pap

College Binge Drinking: Not All Just Fun and Games For those who go out and drink in college, it is all about the good times, right? What everyone does not think about is the potential danger that drinking can cause, especially to the astonishing amount of college students who drink heavily on a regular basis. Alcohol abuse is the leading cause of death among teens and young adults, and according to many professionals, the high rate of binge-drinking and its effects on college students and the school or university is the top social issue on campuses. Despite all the attention given to this issue, especially in the past few years, no noticeable improvement has been seen. Drinking has even been called a â€Å"college pastime;† however, there is often a high price to pay for those who claim that they just want to have a good time, especially when it comes to the drinking that goes on at college campuses. Many first-time college goers need to realize that certain people have a higher tendency to drink heavily, and it is prove n that there is high risk for both those who do participate in this dangerous activity and for their non-drinking peers. It is a proven fact that young adults are among the heaviest drinkers in the United States, and college students tend to drink more than their non-college attending peers. These statistics don’t make all that much sense considering most people would say that they go to college to get ahead; however, if you use college as an excuse to go out and get drunk all the time (which many seem to do), then you might be worse off than those who do not go to college at all. Laura G. Hensley, a writer for the Journal of College Counseling, reports that â€Å"Binge drinking [also known as heavy episodic dr... ...k Groups.† American Journal of Public Health 93.11 (Nov 2003): 1929-1934. Academic Search Premier EBSCO. Roesch Library, Dayton. 26 March 2004. . Weitzman, Elissa R. â€Å"Social Developmental Overview of Heavy Episodic or Binge Drinking Among U.S. College Students.† Psychiatric Times 21.2 (Feb 2004): 57-60. Academic Search Premier EBSCO. Roesch Library, Dayton. 26 March 2004. . Williams, David, Adrian Thomas, Walter C. Buboltz Jr., and Maibel McKinney. â€Å"Changing the Attitudes that Predict Underage Drinking in College Students: A Program Evaluation.† Journal of College Counseling 5.1 (Spring 2002): 39-49. Academic Search Premier EBSCO. Roesch Library, Dayton. 27 March 2004. .

Liberal ideology Essay

How important was new Liberal ideology in leading to the welfare reforms of 1905-11? In answering this essay it is probably best to understand what is meant by ideology. Ideology is defined as a set of beliefs and aims by a group or groups of individuals who share the same common views. The word ‘liberal’ means being ‘free.’ The Liberal party is seen as a party that has an open mind over issues and follows what the majority of people want. In this essay I will explain the key issues that might have led to the Liberal party implementing these welfare reforms in Britain between 1905-11. ‘New’ something ‘-ism’ is often just a name given by a party to show that their ideologies have evolved from previous, outdated times. ‘New’ Liberal ideology is looked at in the context of older Liberal beliefs. This idea of renaming the ideology of a party was seen as an attempt by a party to gain support by claiming to bring in new, unique policies (Simon Potter). However, these thoughts cannot be used when referring to ‘New Liberalism.’ Under the leadership of politicians such as Asquith, Churchill and Lloyd-George the Liberal party seemed to break away from its past. In fact, in 1906 after two decades of political failure, the Liberal party came to power. It introduced the biggest number of social reforms of its time in Britain. It is the reasons behind these reforms that I will be looking at. The main difference between ‘Old’ Liberal thinking and ‘New Liberalism’ was that more emphasis was put on collectivism rather than individualism, which had previously been preached. People began to change their minds from earlier thinking and began to believe that it was the government’s duty to improve life for the community. These ideas as well as those of positive liberty only seemed to appeal to a small minority of Liberal ministers. However, it did appeal to influential Liberals that were in power. This included the future Prime Minister Herbert Asquith. It is my belief that increased knowledge of poverty was more important than new Liberal ideology (aka New Liberlism). Many people in Britain were poverty stricken or in need for help. The government needed to find out exactly how people were getting into poverty. Seebohm Rowntree, a historian in the 19th-20th Century, carried out a survey into poverty in York. York was more typical of the whole country rather than the East End. Seebohm calculated a poverty line (minimum income necessary to stay out of poverty) based on scientific calculations. Those people that did not have the minimum income were in primary poverty and could not achieve physical efficiency. He discovered that those people who were in secondary poverty were there because they hadn’t spent their money well enough. Seebohm’s statistical figures and results opened the eyes of many in Britain. It made many people realise how poverty had come about and how The liberal party believed that welfare reforms would make Britain more competitive and efficient with foreign countries such as Germany and USA. Britain was less advanced than these two superpowers in their army, in industry and in education. Some believed that changes to the education system and administration would make Britain on a more equal level with the two above-mentioned countries. Others believed that sorting out poverty and health would improve Britain’s national efficiency. Liberals believed that welfare reforms would help improve the standard of living of the poorer classes. These people tended to be unfit and therefore were unable to join the army. It was also the poorer people who wanted to become soldiers. By improving the lives and health of poor people, then more would be accepted into the army. Therefore, this is one area that would become more efficient and competitive. Changes to health and child reforms would also make Britain more efficient. Children were Britain’s future prospects. By improving all aspects of their lives (especially those that were coming from poorer backgrounds), children would help Britain to become an all round superpower in 30-40 years to come. They were arguably the most needy of welfare reforms, which maybe explains why the Liberal party implemented many reforms regarding them between 1905-11. The need to win working class support and beat off challenges from the Labour party was the most important reason for the introduction of Welfare reforms between 1905-11. New Liberalism was based on political beliefs, but the need to resist the Labour parties potential challenge was based on political advantages. The 1903 Lib-Lab pact made Labour more of a threat on the political stage. They gained there most number of seats in Parliament in the 1906 elections and with the support of the majority of the working class and the Trade Unions; the labour party were proving to be capable opposition.